You already know that fruits are one of the most consumed foods, but as is common, every year new nutrition and food trends emerge.
And as industry experts, it is crucial to keep up with changing consumer preferences.
In this post, we will explore current trends in fruit consumption and discover how to adjust our offerings to meet the evolving demands of our customers.
Let’s see it!
1. The Search for the Exotic:
Globalization and increased social media consumption have caused consumers to seek to explore new, more exotic and unique flavors.
Tropical fruits such as pitahaya, mango and guava are gaining popularity as customers seek taste experiences that are out of the ordinary.
Adjusting the offer to include a wider variety of exotic fruits can be an effective strategy to attract these adventurous customers.
However, these more exotic fruits continue to be consumed on an occasional basis, so the traditional remains stable throughout the year.
2. Comfort and Healthy Snacking:
In the age of fast-paced living, consumers value convenience and are looking for healthy snacking options.
Ready-to-eat fruits, such as apple slices, bags of grapes and fresh fruit mixes, are becoming increasingly popular.
Therefore, a good strategy could be to offer convenient packages and small portions that suit your customers’ hectic lifestyles and encourage fruit consumption in their daily lives.
3. Sustainability and Origin:
Environmental awareness is on the rise, and consumers are looking for fruit options that are sustainable and ethically grown.
Highlighting the origin of fruit, promoting sustainable agricultural practices and reducing the use of plastic packaging are effective ways to attract environmentally conscious customers.
In Frutas Poveda we have this trend in our DNA, so we are always committed to sustainability and environmental care and we strive to reduce our footprint on the planet.
4. Product Innovation:
Product innovation is key to staying relevant in the fruit market.
Introducing novel products, such as cold-pressed juices, exotic fruit blends, more innovative fruits like our seedless lemon or dehydrated fruit snacks, can capture the attention of customers hungry for new experiences.
At this point, it is key to keep an ear to the ground for emerging trends and for fruit suppliers that are committed to innovation.
5. Focus on Health:
Health and wellness are priorities for many consumers, and fruits play a vital role in a balanced diet.
Highlighting the nutritional benefits of fruits, such as vitamins, antioxidants and fiber, may appeal to those looking for food choices that promote a healthy lifestyle.
Even if you think your customers already know all this, I encourage you to remind them of the benefits, you will see how it makes a difference.
6. Purchasing Experience:
The shopping experience has become as important as the product itself. Retailers can enhance the fruit shopping experience through attractive displays, in-store tastings or by providing information on the nutritional properties of each fruit.
Creating a welcoming and educational environment can foster customer loyalty and increase your sales.
7. Customization and Variety:
Consumers are looking for options that suit their individual preferences. Offering a variety of options, from organic fruit to customizable packages, allows customers to create experiences tailored to their specific tastes and needs.
Trends in fruit consumption
In short, keeping abreast of trends in fruit consumption is essential for retailers seeking to meet the demands of modern customers.
Adjusting your offering to include exotic products, convenient and sustainable options, as well as highlighting health and the shopping experience, can make all the difference in an ever-changing marketplace.
In the end, fruit will always be something that will accompany us in our homes, but if we present them in a more attractive way and include more variety in our offer, also betting on sustainability and health, we will get even more people interested in these foods.
Did you know about these trends?
In our blog you can learn more about the fruit sector.